# CARMA Blog

Evidencie e aumente o impacto das RP com dicas, tendências e insights dos especialistas em media intelligence da CARMA.

### [FIFA World Cup 2026: Match Intelligence Wrap Up](/content/fifa-world-cup-2026-who-is-winning-off-the-pitch-match-intelligence-wrap-up/index.html)

In the three days around the final, Argentina generated more media mentions than the team that won; a pattern this series has tracked all tournament.

### [FIFA World Cup 2026 Edition 5: Food Delivery](/content/fifa-world-cup-2026-who-is-winning-off-the-pitch-edtion-5-food-delivery/index.html)

In this issue, we analysed 1,092 articles, tracked four leading food-delivery companies (Uber Eats, Just Eat, Grubhub, and DoorDash), and identified 10 key themes.

### [FIFA World Cup 2026 Week 5: Match Intelligence](/content/fifa-world-cup-2026-who-is-winning-off-the-pitch-week-5-match-intelligence/index.html)

The tournament is down to two teams, and the story of how it got there is no longer just about football.

### [Reputation by CARMA Workshop](/content/pt-pt/reputation-by-carma-workshop/index.html)

On 6 July 2026, CARMA brought together senior communications, public affairs, media and reputation leaders in Riyadh for the Reputation by CARMA Workshop, an invitation-only.

### [FIFA World Cup 2026 Edition 4: Payments](/content/fifa-world-cup-2026-who-is-winning-off-the-pitch-edtion-4-payments/index.html)

In this issue, we analysed 898 articles, tracked four leading payment companies (VISA, Mastercard, PayPal and Apple Pay), and identified 10 key themes.

### [FIFA World Cup 2026 Week 4: Match Intelligence](/content/fifa-world-cup-2026-who-is-winning-off-the-pitch-week-4-match-intelligence/index.html)

The knockout rounds produced history, and one controversy that pulled the media conversation away from football entirely for the best part of a week.

### [FIFA World Cup 2026 Edition 3: Mobility](/content/fifa-world-cup-2026-who-is-winning-off-the-pitch-edtion-3-mobility/index.html)

In this issue, we analysed 1,536 articles, tracked three leading airline companies (Uber, Lyft, and Waymo), and identified 10 key themes.

### [FIFA World Cup 2026 Week 3: Match Intelligence](/content/fifa-world-cup-2026-who-is-winning-off-the-pitch-week-3-match-intelligence/index.html)

Cristiano Ronaldo became the first man to score at six World Cups. Lionel Messi finished the group stage as the all-time leading scorer in men’s.

### [CARMA appoints Sam Greenslade as Managing Director for Europe & America](/content/pt-pt/carma-appoints-sam-greenslade-as-managing-director-for-europe-and-america/index.html)

CARMA, the leading media intelligence and market research solutions provider, has appointed Sam Greenslade as Managing Director, Europe & America, reinforcing the company’s commitment to.

### [AI can generate insights. But can it earn trust?](/content/pt-pt/ai-can-generate-insights-but-can-it-earn-trust/index.html)

If you spend any time in communications today, you’ve probably heard some version of the same prediction: “AI is coming for PR.” For measurement and.

### [FIFA World Cup 2026 Week 2: Match Intelligence](/content/fifa-world-cup-2026-who-is-winning-off-the-pitch-week-2-match-intelligence/index.html)

World Cup coverage moved from build-up to proof this week. Records, injuries, fan culture and host-nation pressure all shaped the story. The strongest finding is.

### [FIFA World Cup 2026 Edition 2: Travel](/content/fifa-world-cup-2026-who-is-winning-off-the-pitch-edtion-2-travel/index.html)

In this issue, we analysed 877 articles, tracked four leading airline companies (American Airlines, Qatar Airways, Delta, and United), and identified 10 key themes.

### [CARMA Wins 15 Awards Across the 2026 DataComms and AI Comms Awards](/content/pt-pt/carma-wins-15-awards-across-the-2026-datacomms-and-ai-comms-awards/index.html)

CARMA is proud to announce another successful year at the DataComms and AI Comms Awards, securing 15 awards that recognise excellence in communications measurement, media.

### [CARMA appoints Nur Sabrina Azmi as General Manager for Indonesia](/content/pt-pt/carma-appoints-nur-sabrina-azmi-as-general-manager-for-indonesia/index.html)

Global media intelligence and research firm CARMA has appointed Nur Sabrina Azmi (pictured) as general manager for Indonesia, reinforcing its long-term commitment to one of.

### [FIFA World Cup 2026 Week 1: Match Intelligence](/content/fifa-world-cup-2026-who-is-winning-off-the-pitch-week-1-match-intelligence/index.html)

The World Cup is already one of the most media-intensive events of 2026, generating 1,363,452 articles across the opening nine days. Read more insights!