CARMA Media Analysis & Intelligence. Delivering What Matters.

The choice of senior PR & communications professionals

Media intelligence is a discipline you practice, not a tool you buy. We turn monitoring and research into insight you can act on — actively managed by senior experts, not left to a dashboard.

Trusted by 3,500 organisations in 50 countries

When did media intelligence become just a login and a dashboard?

It’s a discipline you practice, not a tool you buy. CARMA is your partner for the whole journey — pairing world-class technology with expert judgment to turn monitoring into insight you can act on. A consulting partner, not a dashboard provider.

Media monitoring & social listening

Completeness, accuracy & relevance

Dashboards alone drown you in noise and miss what matters. CARMA captures news, social, and hard-to-reach sources in one platform — its own team and technology, across 105+ languages.

PR measurement & research

Impactful insights

Most measurement stops at vanity metrics — counting is easy, judgment isn’t. CARMA’s objectives-led analysis proves value, strengthens results, and informs strategy.

Custom AI & reporting

Your data, your way, when you need it

Everyone else’s AI sounds the same: one generic model, no one accountable. CARMA tunes responses to your sector and brand, governed by our analysts and led by Noor, your personal AI analyst.

Strategic counsel & client service

Partnership, not passwords

Other companies hand you a login and wish you luck. CARMA gives you a dedicated team of monitoring, insight, and AI specialists, working with you every step of the way.

One view of every channel that matters

Traditional and social media captured together across 105+ languages — including curated sources that automated search alone can never reach.

Online News

Print

Broadcast & Streaming

Social

Blogs & Forums

LLMs

Proof of what’s working — and what to do next

Media analysis tells you what happened. Audience research tells you whether it made an impact. CARMA delivers both, combining complete data into confident decisions.

Perspective

Complete data enables complete insight. We start from the full picture, so gaps in the data never become gaps in the analysis.

Methodology

Timeless principles paired with modern research science. Objectives-led — not vanity metrics or dashboard noise.

Results

The full journey from outputs to outtakes to outcomes, proving the value of PR and informing strategy.

Meet Noor

Your personal AI analyst, working around the clock.

Noor brings the signals that matter into focus, explains what changed and why, and answers your questions directly — the speed of AI with the judgment of experts, always under the direction of our analysts.

Contextual answers

Interactive charts

Ready-made reports

Daily briefings

A dedicated team who knows your objectives

Partnership, not passwords. Every client gets a dedicated account team — not a login and a help desk — led by an Account Director who understands your goals.

Account Director

Insights Specialists

Monitoring Specialists

AI Workflow Experts

Global reach, local understanding

Our coverage comes from our own teams and correspondents in market — not a flimsy patchwork of third-party vendors. That local presence is how we capture the print, broadcast, and regional coverage others miss.

Why wait for everyone else to catch up?

Choose CARMA for the most complete monitoring, the most comprehensive research and analysis, and the most in-depth counsel in the industry. One partner, the full picture — available right now.